Strategic Aspects of a User-Centered Approach in Automotive Innovation: Insights from Automated Parking Systems
Abstract
At a time when vehicle automation is becoming increasingly important, there
is a growing need for greater consumer centricity. However, the importance of
effectively deriving functional product specifications appears to be diminishing.
The case of Automated Parking Systems (APS) demonstrates that the automotive
industry often employs a top-down approach, in contrast to a more customer-
-centric method in the development process. To assess the effectiveness of this
top-down approach, we conducted a field study and a mixed-method online
survey to explore user expectations of APS functionality. Our findings indicate
that drivers strongly dislike excessive parking maneuvers caused by overly re-
strictive product specifications. Moreover, user demands are less stringent
than the development requirements set by OEMs. Based on these insights, we
recommend adopting a more user-centered approach. This shift could enable
companies to reduce development costs and time investments, while accelerat-
ing the adoption of their innovations.
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| Titel | Strategic Aspects of a User-Centered Approach in Automotive Innovation: Insights from Automated Parking Systems |
|---|---|
| Medien | OPPORTUNITIES AND THREATS TO CURRENT BUSINESS MANAGEMENT IN CROSS-BORDER COMPARISON 2025 |
| Herausgeber | ZDENĚK KRESA (ed.) |
| Band | 2026 |
| Verfasser | Marcin Czaban, Sarah Victoria Mohr, Joachim Riedl, Stefan Wengler |
| Seiten | 9, 149-169 |
| Veröffentlichungsdatum | 22.01.2026 |
| Zitation | Czaban, Marcin; Mohr, Sarah Victoria; Riedl, Joachim; Wengler, Stefan (2026): Strategic Aspects of a User-Centered Approach in Automotive Innovation: Insights from Automated Parking Systems. OPPORTUNITIES AND THREATS TO CURRENT BUSINESS MANAGEMENT IN CROSS-BORDER COMPARISON 2025 2026, 9, 149-169. |