Personality Traits and Stimulus Characteristics as Determinants of Consumers’ Scent Perception
Abstract
Scents influence emotions, cognition and behavior by activating memories, enhanc-
ing mood and modulating mental processes. Perception of scents is shaped by both
stimulus-related dimensions, including familiarity, pleasantness and intensity and
individual factors – such as mood, sensory sensitivity and personality traits. The
present study systematically examined the relative impact of these determinants in
a quasi-experimental design involving 51 participants. Seven scents were evaluated
along perceptual dimensions (recognizability, pleasantness, familiarity, intensity)
and related to participants’ individual characteristics. Findings emphasize the inter-
play of stimulus-related dimensions and personality traits but highlight the need
for refined measures of (sensory-specific) personality traits in olfactory process-
ing for multisensory marketing and immersive applications.
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| Titel | Personality Traits and Stimulus Characteristics as Determinants of Consumers’ Scent Perception |
|---|---|
| Medien | OPPORTUNITIES AND THREATS TO CURRENT BUSINESS MANAGEMENT IN CROSS-BORDER COMPARISON 2025 |
| Herausgeber | ZDENĚK KRESA (ed.) |
| Band | 2026 |
| Verfasser | Sarah Victoria Mohr, Joachim Riedl |
| Seiten | 4, 55-73 |
| Veröffentlichungsdatum | 21.01.2026 |
| Zitation | Mohr, Sarah Victoria; Riedl, Joachim (2026): Personality Traits and Stimulus Characteristics as Determinants of Consumers’ Scent Perception. OPPORTUNITIES AND THREATS TO CURRENT BUSINESS MANAGEMENT IN CROSS-BORDER COMPARISON 2025 2026, 4, 55-73. |