B2B Relationships and Co-Creation of Value in the Digital Age-Quo Vadis?
| Titel | B2B Relationships and Co-Creation of Value in the Digital Age-Quo Vadis? |
|---|---|
| Medien | Proceedings of the Global Marketing Conference |
| Verfasser | Prof. Dr. Christine Falkenreck, Ralf Wagner |
| Veröffentlichungsdatum | 2018-07-29 |
| Zitation | Falkenreck, Christine; Wagner, Ralf (2018): B2B Relationships and Co-Creation of Value in the Digital Age-Quo Vadis? Proceedings of the Global Marketing Conference. |