B2B Relationships and Co-Creation of Value in the Digital Age-Quo Vadis?

Titel B2B Relationships and Co-Creation of Value in the Digital Age-Quo Vadis?
Medien Proceedings of the Global Marketing Conference
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Verfasser/Herausgeber Prof. Dr. Christine Falkenreck, Ralf Wagner
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Veröffentlichungsdatum 2018-07-29
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Zitation Falkenreck, Christine; Wagner, Ralf (2018): B2B Relationships and Co-Creation of Value in the Digital Age-Quo Vadis? Proceedings of the Global Marketing Conference.