Autonomous Driving 2019 - Driving Forces and Restrictions on the Way to Autonomous Driving from the Perspective of Drivers

Abstract

The report shows how autonomous driving is assessed and how great the desire is to use it. The query of unsupported, open associations without specifications provides an insight into which drivers and obstructive factors currently exist. Quantitative evaluations allow differences in a variety of sub-target groups to be identified. It also provides insights into the psychological motivational structure of drivers and its connection to the desire for autonomous driving.The results can be used to derive indications of the need for action in the automotive and supplier industry to accelerate the diffusion process of the new technologies.

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Titel	Autonomous Driving 2019 - Driving Forces and Restrictions on the Way to Autonomous Driving from the Perspective of Drivers
Medien	AccessMM Consumer Insights
Verlag	Access Marketing Management e.V.
Verfasser	Prof. Dr. Joachim Riedl, Prof. Dr. Stefan Wengler
Veröffentlichungsdatum	08.01.2020
Zitation	Riedl, Joachim; Wengler, Stefan (2020): Autonomous Driving 2019 - Driving Forces and Restrictions on the Way to Autonomous Driving from the Perspective of Drivers. AccessMM Consumer Insights.