Responsive image


Project duration: 2024-11-01 - 2025-10-31

Roeser flexible Webkonfigurator / Integrated bottle configuration

The aim of the project is to optimize the shopping experience in a company's web store by allowing a product to be designed virtually in the store according to the customer's wishes and then ordered. In addition to data protection and legal...
Teilprojektleitung HS-Hof: Prof. Dr. Heike Markus

Prof. Dr. Heike Markus


Hochschule für Angewandte Wissenschaften Hof

Forschungsgruppe Supply Chain Digitization (SCD)
Alfons-Goppel-Platz 1
95028 Hof

T +49 9281 409-4901
heike.markus[at]hof-university.de