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Sales excellence in the digital era: towards a new conceptual framework
Abstract
In this conceptual paper the authors provide a new approach for sales excellence in the digital era. Besides clarifying the objective and identifying the major dimensions of sales excellence in the context of digital transformation, the paper will particularly provide a concept for a proper sales excellence assessment as well as shed some light on the implications and costs of not following the sales excellence approach.
Mehr zum Titel
| Titel | Sales excellence in the digital era: towards a new conceptual framework |
|---|---|
| Medien | Proceedings of the 14th Annual Conference of the Global Sales Science Institute, Jun7-9 2021, Toronto, Canada |
| Verlag | Deeter, Dawn |
| Verfasser | Prof. Dr. Stefan Wengler, Gabriele Hildmann, Ulrich Vossebein |
| Veröffentlichungsdatum | 09.06.2021 |
| Zitation | Wengler, Stefan; Hildmann, Gabriele; Vossebein, Ulrich (2021): Sales excellence in the digital era: towards a new conceptual framework. Proceedings of the 14th Annual Conference of the Global Sales Science Institute, Jun7-9 2021, Toronto, Canada. |