Marketing Strategies on Macro-Environment Levels- Success Determinants and Post Marketing Plan Improvisation during Global Trade Policy Changes

Titel Marketing Strategies on Macro-Environment Levels- Success Determinants and Post Marketing Plan Improvisation during Global Trade Policy Changes
Medien Conference Proceeding, Global Marketing Conference Seoul, South Korea
Verlag Global Marketing Conference, Seoul
Band 2023
Verfasser Prof. Dr. Christine Falkenreck, Ralf Wagner
Veröffentlichungsdatum 15.07.2023
Zitation Falkenreck, Christine; Wagner, Ralf (2023): Marketing Strategies on Macro-Environment Levels- Success Determinants and Post Marketing Plan Improvisation during Global Trade Policy Changes. Conference Proceeding, Global Marketing Conference Seoul, South Korea 2023.