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SEXISM IN ADVERTISEMENTS – A CROSS-CULTURAL ANALYSIS
Abstract
This paper examines the evaluation of advertising with particular reference to possible
sexism and the differences in response among individuals of different religious affiliation,
religiosity, and origin. Religion, religiosity and migration background make small explanatory
contributions to the evaluation of advertising in four relevant dimensions, but in
the overall picture prove to be less significant than sociodemographic and psychographic
criteria beyond religion and origin.
Mehr zum Titel
| Titel | SEXISM IN ADVERTISEMENTS – A CROSS-CULTURAL ANALYSIS |
|---|---|
| Medien | MARKETING SCIENCE & INSPIRATIONS |
| Heft | 3 |
| Band | 2023 |
| ISBN | ISSN 1338-7944 |
| Verfasser | Prof. Dr. Joachim Riedl, Prof. Dr. Stefan Wengler, Marcin Czaban, Simon Steudtel |
| Seiten | 1 | 2-16 |
| Veröffentlichungsdatum | 14.11.2023 |
| Zitation | Riedl, Joachim; Wengler, Stefan; Czaban, Marcin; Steudtel, Simon (2023): SEXISM IN ADVERTISEMENTS – A CROSS-CULTURAL ANALYSIS. MARKETING SCIENCE & INSPIRATIONS 2023 (3), 1 | 2-16. DOI: 10.46286/msi.2023.18.3.1 |