Without any doubt, creating links and navigational trails is fundamental to hypertext. The Web is the widest spread representative among all systems in the history of hypertext, although its underlying core concept is kept simple. This is why the Web's widely used link functionality is naive, supporting only embedded, unary and unidirectional links. A strength of the Web is its extensibility, giving us the opportunity to augment the current functionality of links. We showcase a browser plugin, which enables users to create and share complex links over the existing Web. Furthermore, we discuss the CB-OHS Mother, its link model and how this relates to existing work. The implementation adopts latest standardization efforts and is an update to older attempts of enabling external link services for the Web.

Ziel des Customer Experience Management ist es, die Bindung des Kunden an den Anbieter zu verstärken. Sämtliche Bereiche der Kundenbeziehung sollen auf ein "positives Erlebnis" ausgerichtet werden. Dem Einsatz von künstlicher Intelligenz (KI) kommt dabei eine wichtige Rolle zu.

Auch wenn es viele eigentlich nicht mehr hören können: Künstliche Intelligenz und Maschinelles Lernen prägen nach wie vor die öffentliche Diskussion. Zweifelsohne ist darunter auch viel „Buzzword Bingo“ zu finden – man gewinnt ja den Eindruck, dass inzwischen jeder neue Toaster künstlich intelligent ist. Auf der anderen Seite wird das Thema oft als sehr abstrakt begriffen, „echte“ KI erscheint dann noch als wenig konkret und eher als vage „Zukunftsoption“. Jedoch lohnt hier ein tiefergehender Blick. Auch wenn es uns oft nicht bewusst ist: Gerade im Marketing ist KI bereits allgegenwärtig – jedenfalls dann, wenn wir dem allgemeinen Branchenverständnis folgen, wonach wir hierunter die Fähigkeit von Systemen verstehen, eigenständig auch komplexe Aktionen auszuführen und aus deren Ergebnissen „hinzuzulernen“. Ziel ist es, ähnlich wie beim menschlichen Lernen, ausgerichtet an den „gewonnenen Erkenntnissen“, die eigene Verfahrensweise sowie die erzielten Ergebnisse zu optimieren.

This blue sky paper presents the Thoughts Reflection Machine (TRM) which combines hypertext technologies and intelligent components. Using hypertext, the TRM provides means to its users to express or communicate their thoughts and ideas. Furthermore, the machine suggests relevant information that trigger users' creative thinking. The TRM is an approach towards a tight cooperation between human and machine supporting both in their specific tasks in which they are most excellent in: creative problem solving respective computation of huge data sets.

User behavior and the resulting behavioral data forms the basis of personalized feeds, recommendations and advertisements in social networks such as Facebook. These platforms are now required to provide users with their personal data. However, these dumps with chronological data in different files do not provide users insight in overarching themes and connections in their online behavior. In this paper, we discuss the development and preliminary evaluation of an exploratory interface for visual data exploration. First insights include that the less obvious, more associative and obscure connections are more interesting and relevant to the user than very close semantic or temporal connections.

Social networks such as Facebook are required to provide users with their personal data. However, these dumps do not provide users insight in overarching themes in their online behavior. In this poster, we discuss the development of Mother, a spatial hypertext system for visual data exploration. First insights include that the less obvious connections are more interesting and relevant to the user than very close semantic or temporal connections.

Social networks use several user interaction techniques for enabling and soliciting user responses, such as posts, likes and comments. Some of these triggers may lead to posts or comments that a user may regret at a later stage. In this article, we investigate how users may be supported in reflecting upon their past activities, making use of an exploratory spatial hypertext tool. We discuss how we transform raw Facebook data dumps into a graph-based structure and reflect upon design decisions. First results provide insights in users motivations for using such a tool and confirm that the approach helps them in discovering past activities that they perceive as outdated or even embarrassing.

Wesentlicher Bestandteil von KI ist die Fähigkeit, eigenständig zu lernen. Ähnlich wie in der Pädagogik gibt es verschiedene Lehrmethoden, um ein System zu trainieren. Daraus ergeben sich somit auch unterschiedliche Einsatzmöglichkeiten im Marketing.

Der Prozess der Preisfindung hat sich seit dem Aufkommen des Internets deutlich verändert. Schon immer bestand die Herausforderung darin, Informationen über das Verhalten der Konsumenten korrekt erheben und verarbeiten zu können, um die Preisbereitschaften der Kundschaft „optimal“ aus Unternehmenssicht zu identifizieren. Die Datenmenge, die hierzu durch die fortschreitende Digitalisierung bereitsteht, lässt sich schon seit geraumer für „dynamisierte“ Preisfestsetzungsverfahren nutzen. Dieses „Dynamic Pricing“ finden wir heute nicht nur im E-Commerce, wo entlang der vorliegenden Nutzerdaten individuell Angebote unterbreitet und unterschiedliche Preise aufgerufen werden. Auch im stationären Handel existieren zunehmend „digitale“ Preisauszeichnungen, die je nach Nachfrage oder Lagerbestand automatisch justiert werden können, auch sind durchaus Entwicklungen denkbar, die dabei auch vorliegende Informationen über potenzielle Käufer bei der Kalkulation miteinbeziehen.

Während wir hierzulande noch über die DSGVO, die ePrivacy-Verordnung und den Umgang mit Browsercookies diskutieren, erlangt die Datenökonomie andernorts, etwa in den USA oder China, eine völlig neue Qualität: die digitale Verwertung von Informationen aus unserer DNS.

Given the importance of an early anomaly detection, Intrusion Detection Systems (IDSs) are introduced in Supervisory Control And Data Acquisition (SCADA). Agents or probes form the cornerstone of any IDS by capturing network packets and extracting relevant information. However, IDSs are facing unprecedented challenges due to the escalation in the number, scale and diversity of attacks. Software-Defined Network (SDN) then comes into play and can provide the required flexibility and scalability. Building on that, we introduce Traffic Agent Controllers (TACs) that monitor SDN-enabled switches via Open-Flow. By using lightweight statistical metrics such as Kullback-Leibler Divergence (KLD), we are able to detect the slightest anomalies, such as stealth port scans, even in the presence of background traffic. The obtained metrics can also be used to locate the anomalies with precision over 90% inside a hierarchical network topology.

The main objectives of the Intelligent Transportation Systems (ITS) vision is to improve road safety, traffic management, and mobility by enabling cooperative communication among participants. This vision requires the knowledge of the current state of the road traffic, which can be obtained by collecting Floating Car Data (FCD) information using Dedicated Short-Range Communication (DSRC) based on the IEEE 802.11p standard. Most of the existing FCD collection protocols have been evaluated via simulations and mathematical models, while the real-world implications have not been thoroughly investigated. This paper presents an open-source implementation of two state-of-the-art FCD collection algorithms, namely BASELINE and DISCOVER. These algorithms are implemented in an open-source vehicular prototyping platform and validated in a real-world experimental setup.

It is our great pleasure to welcome you to the 30th Anniversary ACM Conference on Hypertext and Social Media at Hof University, Germany, on September 17-20, 2019. The ACM Hypertext conference is a premium venue for high quality peer-reviewed research on hypertext theory, systems and applications. It is concerned with all aspects of modern hypertext research including social media, semantic web, dynamic and computed hypertext and hypermedia as well as narrative systems and applications. The theme of Hypertext 2019 is "HYPERTEXT - TEAR DOWN THE WALL". This motto of the 30th ACM Hypertext conference goes hand in hand with the 30th anniversary of the fall of the Berlin Wall. Inspired by the historical events in Germany, Hypertext 2019 aims at reunifying different hypertext research directions and communities. Therefore, apart from the regular research tracks, Hypertext 2019 will feature a research track on 30 Years of Hypertext as well as an exhibition/creative track. 2019 will also be the 30th anniversary of the WWW. It is a perfect time to join in, reflect our common roots, and discuss how we can jointly address our current and future challenges. The conference will take place at the Institute of Information Systems (iisys) at Hof University, Germany. Hof lies midway between Frankfurt and Prague, Munich and Berlin and is very close to the former German-German border, in particular to the village of Modlareuth, called "little Berlin", which used to be divided by a wall. After exactly 20 years, Hypertext 2019 will take place in Germany again for the 2nd time. Hypertext 2019 is co-locating with the ACM Document Engineering Conference (DocEng'19) organized in Berlin, Germany, between September 23-16.

Welcome to the Human Factors in Hypertext 2019 workshop (HUMAN'19) in Hof, Germany, the second workshop of a young series of workshops for the ACM Conference on Hypertext and Social Media. It has a strong focus on hypertext users and thus complements the machine analytics research that we experienced in previous conferences. The user-centric view on hypertext not only includes user interfaces and interaction, but also discussions about hypertext application domains. Furthermore, the workshop raises the question of how original hypertext ideas (e.g., Doug Engelbart's "augmenting human intellect" or Frank Halasz' "hypertext as a medium for thinking and communication") can improve today's hypertext systems. Historically, hypertext research strongly connects to human factors. Hypertext pioneers, such as Doug Engelbart or Ted Nelson, focused on the usage of and interaction with hypertext. This workshop combines original hypertext research ideas with recent hypertext research trends. In addition, it consolidates different hypertext research areas from the viewpoint of human factors. Thus, HUMAN'19 fosters cross-cutting discussions and the development of new ideas.

Historically, there has been a tendency to consider hypertext as a type of system, perhaps characterized by provision of links or other structure to users. In this paper, we consider hypertext as a method of inquiry, a way of viewing arbitrary systems. In this view, what are traditionally called "navigational hypertext systems" might be considered as information retrieval systems, "spatial hypertext systems" as brainstorming systems, etc., while their "hypertext" nature results from the way in which such systems are conceived, developed, and/or presented. The benefit of such a shift is the ability to apply this hypertextual method of inquiry to systems not normally considered part of the hypertext community. In this paper, we specifically apply this view to artificial intelligence, and examine how this application can be productive.