The digital product passport is becoming an essential tool to increase transparency about the sustainability of products and to boost the circular economy in the European Union. With the revised Ecodesign for Sustainable Products Regulation having entered into force in July 2024, the digital product passport will become a necessary extension for many products placed on the European market. Industry practitioners are faced with the challenge of fulfilling content requirements while maintaining interoperability at the same time. Although industry practitioners face challenges in implementing digital product passports, existing research has largely focused on digital product passport systems, often overlooking the crucial aspect of digital product passport data. Work on this data typically falls short of addressing comprehensive interoperability. This research therefore proposes a minimal digital product passport data model that integrates current regulatory requirements while ensuring interoperability through the use of standardised submodel templates of the asset administration shell. We demonstrate that the current regulatory requirements can be met, but foreseeable extensions will require adjustments and therefore close synchronisation between standardisation initiatives and the institutions that further specify regulatory requirements.

Selected Contributions: Sustainable Excellence—Economic, Social, and Environmental Issues presents a curated collection of peer-reviewed research papers presented at the 2nd Tunisian Symposium on Economics and Management (TSEM 2025), held in Tunisia from April 11 to 13, 2025. The symposium was organised by the Research Unit "Economy, Enterprise, Environment" (3E) at the Higher Institute of Management (ISG), University of Gabes.

This volume offers a multidisciplinary and innovative examination of the factors underpinning sustainable excellence amid contemporary global challenges. The contributions are organised around five core themes: first, the role of innovation as a critical driver of ecological transition; second, the transformation of labour markets and accompanying social dynamics necessary for a just transition; third, the design and evaluation of sustainable economic models; fourth, the synergistic effects of artificial intelligence (AI) and financial inclusion on progress toward the Sustainable Development Goals (SDGs); and fifth, the significance of responsible managerial practices grounded in corporate social responsibility (CSR) and ethical governance.

Collectively, these contributions provide rigorous, timely insights into the interdependencies among economic, social, and environmental systems. This volume serves as an essential reference for academics, researchers, policymakers, and practitioners in the field.

This paper investigates the physiological responses of individuals driving both on a real
route and within a vehicle simulator designed as a digital twin of that route. The analysis
of observed data patterns in stress response bio signals provides sufficient evidence of
similarity to validating the driving simulation digital twin as a reliable replacement for
real-world experiences in controlled and consistent settings, or when overall trends of
physiological variables, rather than specific variable levels, are of interest. The findings also
stress the need for optimizing the precision of digital twins in complex settings. This study
introduces a time-series-based validation approach for driving digital twins by comparing
continuous physiological trajectories between real and simulated driving

Successful innovation processes involve multiple actors with distinct objectives, resources,
and competences across different stages of value creation. Close collaboration among relevant
stakeholders is therefore essential, yet it also entails substantial coordination and alignment
challenges. Drawing on a multi-method research design, this study examines the development and
market introduction of an advanced driver assistance system (ADAS) for passenger vehicles across
multiple market stages.
The findings conceptually and empirically demonstrate how stakeholders’ heterogeneous goal
structures and value assessments influence the innovation process across stages. In particular, the
results reveal that the absence of a multi-stage marketing (MSM) perspective can lead to
misalignments that adversely affect the progression and market success of the innovation. The
study further provides insights into how innovation processes can be systematically designed
across market stages to ensure end-user orientation and economic viability.
By integrating a multi-stage marketing perspective into innovation research, this paper
contributes to a more comprehensive understanding of innovation processes in complex, multi-
actor environments.

At a time when vehicle automation is becoming increasingly important, there
is a growing need for greater consumer centricity. However, the importance of
effectively deriving functional product specifications appears to be diminishing.
The case of Automated Parking Systems (APS) demonstrates that the automotive
industry often employs a top-down approach, in contrast to a more customer-
-centric method in the development process. To assess the effectiveness of this
top-down approach, we conducted a field study and a mixed-method online
survey to explore user expectations of APS functionality. Our findings indicate
that drivers strongly dislike excessive parking maneuvers caused by overly re-
strictive product specifications. Moreover, user demands are less stringent
than the development requirements set by OEMs. Based on these insights, we
recommend adopting a more user-centered approach. This shift could enable
companies to reduce development costs and time investments, while accelerat-
ing the adoption of their innovations.

Scents influence emotions, cognition and behavior by activating memories, enhanc-
ing mood and modulating mental processes. Perception of scents is shaped by both
stimulus-related dimensions, including familiarity, pleasantness and intensity and
individual factors – such as mood, sensory sensitivity and personality traits. The
present study systematically examined the relative impact of these determinants in
a quasi-experimental design involving 51 participants. Seven scents were evaluated
along perceptual dimensions (recognizability, pleasantness, familiarity, intensity)
and related to participants’ individual characteristics. Findings emphasize the inter-
play of stimulus-related dimensions and personality traits but highlight the need
for refined measures of (sensory-specific) personality traits in olfactory process-
ing for multisensory marketing and immersive applications.

Für die Organisation von Inhalten und Informationen, als Lernumgebung und zur Strukturierung von Wissen ist es schon länger DIE Killer-Applikation – NotebookLM. Jetzt kann man mit dem kostenlosen Google-Tool auch zusätzliche Formate wie Lern- und Erklärvideos auf Knopfdruck erstellen.

Der Einsatz von Blockchain und Smart Contracts ermöglicht auch den Aufbau und Betrieb dezentraler autonomer Organisationen, sogenannter DAOs, die auf Grundlage eines zuvor fixierten Regelsystems automatisiert Entscheidungen treffen und an den Märkten als eigenständige Institution agieren können. Während DAOs in anderen Bereichen – in der Finanzwirtschaft und in der Creator-Economy – bereits regelmäßig zum Einsatz kommen, ist im industriellen Umfeld eine entsprechende Nutzbarmachung bislang kaum zu verzeichnen. Dabei bietet gerade die Vernetzung durch das „Internet der Dinge“ hierfür sinnvolle Anknüpfungspunkte. Der Beitrag befasst sich mit den möglichen wirtschaftlichen Adaptionsansätzen und lotet potenzielle Geschäftsmodelle aus, die sich aus der Errichtung von DAOs in der „Industrie 4.0“ ergeben könnten.

Background

Rare diseases affect a small percentage of the population, leading to challenges such as delayed diagnoses and limited treatment options. Mobile health technologies offer solutions to improve patient outcomes, yet their application in rare diseases remains underexplored. The German citizen science project SelEe created a customizable app for the self-management of rare diseases through a co-creation process that involved patients with such conditions.

Methods

The project consisted of three phases. In Phase 1, 9 to 68 patients or relatives of patients participated in workshops to define research topics and app requirements. Phase 2 involved a core research team of nine patients and researchers who iteratively developed the app, released in March 2023. Phase 3 focused on evaluating the app’s usage and usability through an in-app survey conducted from March 2023 to February 2024. We utilized descriptive statistics to evaluate app usage and employed the mHealth App Usability Questionnaire to assess usability.

Results

The SelEe app offers the possibility to create and store data in a personalized health diary. Patients can create their own templates or use templates which were defined by the core research team. Users can record findings (e.g. blood test results) and export data using different graphs and formats. Furthermore, the app supports blind users. The app was downloaded 3040 times and 1456 users registered, with 1967 unique diseases entered. 50.7% of the diseases were rare, 30.5% non-rare, and 18.8% were classified as suspected, undefined, or symptoms. A total of 1223 valid user profiles were analyzed for app usage and demographics. Furthermore, 432 users qualified for the in-app survey by making at least one health diary entry, and 117 participated. The app was rated with an overall usability score of 5.19 out of 7. While the app’s health diary function was frequently used, other functionalities like findings and data export were less utilized. Feedback highlighted the need for improved usability and additional features.

Conclusions

The study highlights active patient engagement in developing a mobile health app for individuals with rare diseases. Although improvements are necessary for broader acceptance, the app is promising for the management of rare diseases.

Es ist nahezu unmöglich, sich dem Hype um das Thema Künstliche Intelligenz (KI) zu entziehen. Insbesondere das Aufkommen der generativen KI, von Instrumenten wie ChatGPT oder Midjourney und der zugrundeliegenden großen Sprachmodelle, hat die Spielregeln für das Marketing neu definiert. Auch in der Mediaplanung, bei der Entwicklung und Umsetzung von Werbestrategien, entstehen neue Handlungsfelder, Chancen und Herausforderungen.

KI im Marketing, Methoden des maschinellen Lernens, Anwendungsmöglichkeiten von KI im Marketing, insbesondere auch von generativer KI

This paper introduces a novel benchmark dataset designed to evaluate the capabilities of Vision Language Models (VLMs) on tasks that combine visual reasoning with subject-specific background knowledge in the German language. In contrast to widely used English-language benchmarks that often rely on artificially difficult or decontextualized problems, this dataset draws from real middle school curricula across nine domains including mathematics, history, biology, and religion. The benchmark includes over 2,000 open-ended questions grounded in 486 images, ensuring that models must integrate visual interpretation with factual reasoning rather than rely on superficial textual cues. We evaluate thirteen state-of-the-art open-weight VLMs across multiple dimensions, including domain-specific accuracy and performance on adversarial crafted questions. Our findings reveal that even the strongest models achieve less than 45% overall accuracy, with particularly poor performance in music, mathematics, and adversarial settings. Furthermore, the results indicate significant discrepancies between success on popular benchmarks and real-world multimodal understanding. We conclude that middle school-level tasks offer a meaningful and underutilized avenue for stress-testing VLMs, especially in non-English contexts. The dataset and evaluation protocol serve as a rigorous testbed to better understand and improve the visual and linguistic reasoning capabilities of future AI systems.