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Neue Datenbanktechnologien für die Verwaltung und Auswertung sehr großer Datenmengen

Göbel, Richard (2015)

Marktplätze im Umbruch - Digitale Strategien für Services im Mobilen Internet, Springer Vieweg 2015, 731-739.


Open Access
 

Das Schlagwort „Big Data“ verspricht die Gewinnung relevanter Informationen durch die automatisierte Erfassung und Analyse sehr großer Datenmengen für unterschiedliche Anwendungsbereiche. Damit lassen sich praktisch alle wesentlichen Informationen zur Bewertung einer komplexen Situation erfassen. Big-Data-Technologien können dann mit Hilfe geeigneter Indikatoren Situationen in Echtzeit bewerten und genaue Prognosen ermöglichen. Wesentlich für diese Technologien ist die Verarbeitung großer Datenmengen unter engen zeitlichen Rahmenbedingungen, um die Aktualität der Ergebnisse sicherzustellen. Existierende betriebliche Informationssysteme auf der Basis relationaler Datenbankmanagementsysteme erreichen dabei ihre Grenzen und können in der Regel die geforderten Antwortzeiten nicht mehr erfüllen. Neuere Datenbanktechnologien versprechen hier einen deutlichen Effizienzgewinn, so dass auch sehr große Datenmengen im Rahmen interaktiver Anwendungen verarbeitet und analysiert werden können. Dieses Kapitel gibt anhand eines Beispiels zur Erfassung und Auswertung von Daten einer Betriebsdatenerfassung einen Überblick über diese Technologien.

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Automatische Auswertung von Kundenmeinungen - Opinion Mining am Beispiel eines Projekts für die Versicherungswirtschaft

Reinel, Dirk; Scheidt, Jörg (2015)

Dialogmarketing Perspektiven 2014/2015 - Tagungsband 9. wissenschaftlicher Kongress für Dialogmarketing 2015.
DOI: 10.1007/978-3-658-08876-7_6


Open Access
 

Mit der zunehmenden Menge textueller Daten im Web 2.0 wächst auch die Notwendigkeit der maschinellen Auswertung dieser Daten, beispielsweise um in Texten geäußerte Meinungen aufzuspüren (Opinion Mining). Im vorliegenden Beitrag wird das Aspect-based Opinion Mining – ein Verfahren mit sehr hohem Detaillierungsgrad – für deutschsprachige Texte anhand eines Projekts für die Versicherungswirtschaft vorgestellt. Es wird gezeigt, dass in Bewertungsplattformen geäußerte Meinungen zu Produkten und Services von Versicherungen mit einer Genauigkeit von etwa 90% und einer Vollständigkeit von ca. 80% für positive und ca. 60% für negative Meinungen erkannt werden können.

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Entwicklung einer Planspielsimulationssoftware für „Digitales Marketing und eCommerce

Wagener, Andreas (2014)

TOPSIM-Anwendertreffen 2014, TATA Interactive Systems, Hagnau, 26.09.14.


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Digital Marketing & Digital Commerce

Wagener, Andreas (2014)

Groupe ESC Troyes de Champagne, Troyes, 15.05.2014 .


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Performance optimization for querying social network data

Holzschuher, F.; Peinl, René (2014)

Joint EDBT/ICDT 2014 Workshop GraphQ, Athens, Greece; 03/2014.


 

In this paper, we report about benchmark experiments and results from optimizing database connectivity for querying social networking data from Apache Shindig in a Neo4j database. We built on our experiments from [1] and tried to improve performance of the current RESTful http connection in comparison to JDBC in order to fully utilize performance benefits of the graph database compared to relational database management systems. We implemented a database driver based on WebSockets. We found that BSON is a better data transfer format than JSON and compression increases performance in some settings while decreasing it in others. Multiple WebSocket connections are needed to scale to a high number of client requests and fully utilize database performance. Multi-threading is another key factor for scalability. Implementing a kind of stored procedure, we were able to further increase throughput and decrease response times.

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Efficiency of Hybrid Index Structures - Theoretical Analysis and a Practical Application

Göbel, Richard; Kropf, Carsten; Müller, Sven (2014)

Journal of Visual Languages & Computing 25 (6), 182-188.
DOI: 10.1016/j.jvlc.2014.09.004


Open Access
 

Hybrid index structures support access to heterogeneous data types in multiple columns. Several experiments confirm the improved efficiency of these hybrid access structures. Yet, very little is known about the worst case time and space complexity of them. This paper aims to close this gap by introducing a theoretical framework supporting the analysis of hybrid index structures. This framework then is used to derive the constraints for an access structure which is both time and space efficient. An access structure based on a B+-Tree augmented with bit lists representing sets of terms from texts is the outcome of the analysis which is then validated experimentally together with a hybrid R-Tree variant to show a logarithmic search time complexity.

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Social Knowledge Environments, Business Information Systems

Pawlowski, J.; Bick, M.; Peinl, René; Thalmann, S.; Maier, R.; Hetmank, L.; Kruse, P....

Business & Information Systems Engineering 6(2), 81-88.
DOI: 10.1007/s12599-014-0318-4


Open Access
 

Knowledge management represents a key issue for both information systems’ academics and practitioners, including those who have become disillusioned by actual results that fail to deliver on exaggerated promises and idealistic visions. Social software, a tremendous global success story, has prompted similarly high expectations regarding the ways in which organizations can improve their knowledge handling. But can these expectations be met, whether in academic research or the real world? This article seeks to identify current research trends and gaps, with a focus on social knowledge environments. The proposed research agenda features four focal challenges: semi-permeable organizations, social software in professional work settings, crowd knowledge, and cross-border knowledge management. Three solutions emerge as likely methods to address these challenges: design-oriented solutions, analytical solutions, and interdisciplinary dialogue.

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PoliTwi: Early Detection of Emerging Political Topics on Twitter and the Impact on Concept-Level Sentiment Analysis

Rill, Sven; Reinel, Dirk; Scheidt, Jörg; Zicari, Roberto V. (2014)

Knowledge-Based Systems 2014.
DOI: 10.1016/j.knosys.2014.05.008


Open Access
 

In this work, we present a system called PoliTwi, which was designed to detect emerging political topics (Top Topics) in Twitter sooner than other standard information channels. The recognized Top Topics are shared via different channels with the wider public. For the analysis, we have collected about 4,000,000 tweets before and during the parliamentary election 2013 in Germany, from April until September 2013. It is shown, that new topics appearing in Twitter can be detected right after their occurrence. Moreover, we have compared our results to Google Trends. We observed that the topics emerged earlier in Twitter than in Google Trends.

Finally, we show how these topics can be used to extend existing knowledge bases (web ontologies or semantic networks) which are required for concept-level sentiment analysis. For this, we utilized special Twitter hashtags, called sentiment hashtags, used by the German community during the parliamentary election.

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Approaches and challenges for a SSO enabled extranet using Jasig CAS

Holzschuher, F.; Peinl, René (2013)

Open Identity Summit 2013, Kloster Banz, Germany .


Open Access
 

In this paper we describe our experiences with setting up a single signon enabled intranet with open source software and then making it accessible over the internet using a reverse proxy. During this process, we encounter several issues. We describe those, discuss possible solutions and present our final setup.

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Evaluation of an Algorithm for Aspect-Based Opinion Mining Using a Lexicon-Based Approach

Wogenstein, Florian; Drescher, Johannes; Reinel, Dirk; Rill, Sven (2013)

Proceedings of the 2nd International Workshop on Issues of Sentiment Discovery and Opinion Mining (WISDOM). ACM 2013, 5 | 1-8.
DOI: DOI: 10.1145/2502069.2502074


Open Access
 

In this paper, we present a study of aspect-based opinion mining using a lexicon-based approach. We use a phrase-based opinion lexicon for the German language to investigate, how good strong positive and strong negative expressions of opinions, concerning products and services in the insurance domain, can be detected. We perform experiments on hand-tagged statements expressing opinions retrieved from the Ciao platform. The initial corpus contained about 14,000 sentences from 1,600 reviews. For both, positive and negative statements, more than 100 sentences were tagged. We show, that the algorithm can reach an accuracy of 62.2% for positive, but only 14.8% for negative utterances of opinions. We examine the cases, in which the opinion could not correctly be detected or in which the linking between the opinion statement and the aspect fails. Especially, the large gap in accuracy between positive and negative utterances is analysed.

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Big Data, Analytics und Cloud - Begriff, Technologien und Perspektiven

Sultanow, E.; Peinl, René (2013)

NEW Solutions. 07/2013; 2013(06-07) NEW SOLUTIONS A Journal of Environmental and Occupational Health Policy, 12-19.


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Recht und Nachhaltigkeit: Von der politischen Strategie in den Unternehmensalltag

Recht im Dialog, Gedächtnisschrift für Rainer Wörlen, Baden-Baden 2013 2013, 341-356.


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Von der politischen Strategie in den Unternehmensalltag

Weber, Beatrix (2013)

Recht im Dialog, Gedächtnisschrift für Rainer Wörlen, Baden-Baden 2013 2013, 341-356.


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TouchStory: combining hyperfiction and multitouch

Atzenbeck, Claus; Bernstein, Mark; Al-Shafey, Marwa Ali; Mason, Stacey (2013)

Proceedings of the 24th ACM Conference on Hypertext and Social Media (HT'13), 189–195.
DOI: 10.1145/2481492.2481515


Open Access Peer Reviewed
 

As multitouch phones and tablets become more popular, multitouch technologies receive increasing attention. The underlying interaction paradigm of such devices is the space on which objects are manipulated by the user's fingertips. It is natural that hypertext narratives find their way from primarily mouse-driven interaction to spatial structures and visually rich presentations. In this article we propose three features for multitouch hypertext narrative applications: (i) Native multitouch support and direct manipulations of fictive objects; (ii) using the space as a structuring mechanism rather than a means for presentation; and (iii) supporting presentation of visually rich objects. Our prototype, TouchStory, is a novel tool specialized for authoring and reading hypertext narratives that integrates these features.

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Recht und Nachhaltigkeit: Von der politischen Strategie in den Unternehmensalltag

Kokemoor, Axel; Kroeschell, Karl; Slapnicar, Klaus; Wedde, Rainer (2013)

Recht im Dialog, Gedächtnisschrift für Rainer Wörlen, Baden-Baden 2013, 341-356.


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Big Data, 3D-Printing, the "Edge Rank" & the Crowd, Paris

Wagener, Andreas (2013)

Pôle Universitaire Léonard de Vinci, Paris, 19.03.2014 .


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Performance of graph query languages: comparison of cypher, gremlin and native access in Neo4j

Holzschuher, F.; Peinl, René (2013)

Joint EDBT/ICDT 2013 Workshop GraphQ, Genua, Italy; 03/2013.
DOI: 10.1145/2457317.2457351


Open Access
 

NoSQL and especially graph databases are constantly gaining popularity among developers of Web 2.0 applications as they promise to deliver superior performance when handling highly interconnected data compared to traditional relational databases. Apache Shindig is the reference implementation for OpenSocial with its highly interconnected data model. However, the default back-end is based on a relational database. In this paper we describe our experiences with a different back-end based on the graph database Neo4j and compare the alternatives for querying data with each other and the JPA-based sample back-end running on MySQL. Moreover, we analyze why the different approaches often may yield such diverging results concerning throughput. The results show that the graph-based back-end can match and even outperform the traditional JPA implementation and that Cypher is a promising candidate for a standard graph query language, but still leaves room for improvements.

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Gathering Knowledge from Social Knowledge Management Environments: Validation of an Anticipatory Standard

Peinl, René; Hetmank, L.; Bick, M.; Thalmann, S.; Kruse, P.; Pawlowski, J.; Maier, R....

11th International Conference on Wirtschaftsinformatik, Leipzig, Germany; 02/2013 .


Open Access
 

Knowledge management is more and more happening in social environments, supported by social software. This directly changes the way knowledge workers interact and the way information and communication technology is used. Recent studies, striving to provide a more appropriate support for knowledge work, face challenges when eliciting knowledge from user activities and maintaining its situatedness in context. Corresponding solutions in such social environments are not interoperable due to a lack of appropriate standards. To bridge this gap, we propose and validate a first specification of an anticipatory standard in this field. We illustrate its application and utility analyzing three scenarios. As main result we analyze the lessons learned and provide insights into further research and development of our approach. By that we reach out to stimulate discussion and raise support for this initiative towards establishing standards in the domain of knowledge management.

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Particular Requirements on Opinion Mining for the Insurance Business

Rill, Sven; Drescher, Johannes; Reinel, Dirk; Scheidt, Jörg; Wogenstein, Florian (2012)

The Second International Conference on Advances in Information Mining and Management (IMMM), 32-36.


Open Access Peer Reviewed
 

In this paper, we discuss the work in progress of our current project focusing on opinion mining in the field of insurance business. The main purpose of this project is to improve Opinion Mining methods for the German language and optimize them with special regard to the insurance business. These improved methods make it possible to extract opinions from user-generated texts (in the insurance domain) in a better quality than today. We fetch the required text data for this study from a huge online community website for customers. There, we find a sufficient number of user reviews about insurance companies, which is necessary for our research. Besides the main purpose of this study, another aim is the development of a prototype. This could then be used to monitor the current "crowd’s opinion" about insurance products and services. For this reason and in order to understand key aspects of the domain, we collaborate with the nobisCum Deutschland GmbH, a German company offering consulting and software development services for the insurance industry. Using one data source and limited evaluation sets, we obtained first results which look promising.


Paneldiskussion: Expertenrunde Würzburger Werbefachgespräch 2012: „Darf oder muss Social Media automatisiert werden?“

Wagener, Andreas (2012)

Paneldiskussion: Expertenrunde Würzburger Werbefachgespräch 2012: „Darf oder muss Social Media automatisiert werden?“.


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Institut für Informationssysteme (iisys)

Hochschule für Angewandte Wissenschaften Hof

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Betreuung der Publikationsseiten
Grit Götz

T +49 9281 409-6112
grit.goetz[at]hof-university.de